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The mid and late seventies saw the company expand it’s product lines once again.
In 1976 IOMCO obtained the sole exclusive distributorship for Hermes typewriters.
Working closely with Hermes, IOMCO developed the first ever Persian (Farsi) typeset
in the industry making Hermes an outright success. The following year Nixdorf and
CTM Computers were introduced into the banking sector by the company. This shortly
coincided with the Islamic Revolution of 1979.
The subsequent years contained many challenges for the company such as the Islamic
Revolution and the ensuing Iran-Iraq War. In these times IOMCO fought hard to build
and keep a strong dealer network and an unchallengeable reputation as a company
that delivered on its promises regardless of the war and sanctions.
Despite all this the company had the vision to expand into home computers and gaming
machines. In 1984, IOMCO became the sole exclusive distributors for Commodore Computers
making these the first home computers to enter the Iranian market by the tens of
thousands. Through IOMCO, Commodore was able to dominate the Iranian market by virtually
gaining a 100% market share.
In this period, IOMCO became the first company in the private sector to introduce
fax machines to Iran. The cutting edge Sharp devices quickly took the number one
position alongside many of the company’s other products. At the same time IOMCO
started to market it’s own brand PCs and Calculators by the name of Unitec. This
continued until the company received the exclusive distribution rights for Olivetti
PCs in 1994, thus replacing Unitec.
The development of the laptop computer created an opportunity for the company. In
1989 IOMCO became the first company to introduce laptops into Iran. In the same
year an agreement with Seikosha Printers (known as Seiko-Epson Corporation today)
allowed us to distribute their products exclusively. In 1991, IOMCO would start
working with the Epson Corporation to distribute their inkjet and laser printers
as well.
Since the establishment of the company there had always been a focus on supporting
customers when they needed it. This had led to the growth of a strong internal after-sales
support division. In 1993, this division was separated from the rest of the company
and re-established as an independent subsidiary creating the foundation for what
is now Iran’s largest and best equipped technology support company in Iran.
Around this time the Iranian Government made a concerted effort to help manufacturers
and promote local industry. Imports for a number of products were quickly banned
for the first time since the company’s establishment and IOMCO was forced to stop
working with Glory and De La Rue, thus dramatically weakening the company’s once
strong banking division.
Due to the new rules and regulations, a few years later in 1994, IOMCO made a strategic
decision to enter manufacturing. Working exclusively with LG Electronics of Korea,
IOMCO established a subsidiary manufacturing facility in Hashtgerd (80 Km from Tehran),
thus giving rise to the groups industrial arm: IOMInd. The then fledgling factory
was going to be Iran’s first production facility for CRT monitors.
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