1964
Launch
Starting Up
Company was incorporated as M.Amiri & Company. Initially founded by Mahmoud Amiri.
Starting Up
1993
Expansion
After-Sales Services
Since the establishment of the company there had always been a focus on supporting customers when they needed it. This had led to the growth of a strong internal after-sales support division. In 1993, this division was separated from the rest of the company and re-established as an independent subsidiary. It creating the foundation for what is now Iran’s largest and best equipped technology support company in Iran.
After-Sales Services
1994
Expansion & Market First
We Start Manufacturing
1994, the company made a strategic decision to enter manufacturing. Working exclusively with LG Electronics, the company established a subsidiary manufacturing facility in Hashtgerd (80 Km from Tehran), thus giving rise to the groups industrial arm: Iran Office Machines Industries. The then fledgling factory was going to be Iran’s first production facility for CRT monitors.
We Start Manufacturing
1995
Innovation
Another First for Iran
IOMIND had not only produced Iran’s first CRT monitor in 1994, but in 1995 the company started assembling printers for Epson and Seikosha. The group also quickly started manufacturing LCD monitors. Regional sales were to follow shortly thereafter.
Another First for Iran
2001
Branding
Maadiran Is Born
Since launching in the 60s Maadiran had grown to include some successful independent companies. It was felt that a solidified brand and identity was needed to communicate the group. An internal competition was held and Ahmad Lavasani, an engineer in the after-sales division came up with a new name. Maadiran was born and the Maadiran Guarantee was established.
Maadiran Is Born
2006
Own Brand Launching
X.Vision Is Created
Maadiran decides to enter the AV market by launching a range of televisions. The devices are fully designed and manufactured in Iran. X-Vision goes on to become Iran’s third largest AV brand.
X.Vision Is Created
2007
Innovation & Expansion
First Mobile Phones
In 2007 Maadiran commenced the mass production of mobile phones under license from LG Electronics. Iran became a top selling market for LG Mobile and the brand was catapulted to a market leading position. A change of government legislation a few months after the launch caused the venture to shut down.
First Mobile Phones
2009
Global Event
Iran Sanctioned
Iran was placed under stringent financial sanctions by the US government. The massive economic downturn in Iran forced Maadiran and many other companies to streamline their operations and limit business.
Iran Sanctioned
2009
Expansion
Plastics Production
With growing production volumes, Maadiran’s manufacturing unit established a fully independent plastics factory next to it’s Hashtgerd operations. At launch the factory was state of the art and incorporated advanced robotics to optimize operations.
Plastics Production
2010
New Facilities
Iran's First Open Plan Office
Maadiran restructured it’s disparate operations into a new central building that became the first open floor plan commercial building in Tehran. Today it is not only Maadiran’s headquarters, but also the head offices for an array of multinationals operating in Iran.
Iran's First Open Plan Office
2013
Diversification
Venture Capital
Maadiran launched Simorgh Investments to act as a venture capital arm to facilitate investment into new and innovative fields. Maadiran and Simorgh’s future would be significantly intertwined from this point onwards.
Venture Capital
2013
Investment & Diversification
SASHA Developments
Recognizing the value in Iran’s untapped real estate market, Simorgh and Maadiran set out to create a special investment vehicle to take advantage of the real estate market. SASHA was born.
More Info
SASHA Developments
2013
Investment & Diversification
Kimia Sabz
In the same year Maadiran expanded into nano technology based starch plastics. Utilizing locally developed knowledge and research Maadiran took a controlling state in a bio-plastics manufacturing company.
More Info
Kimia Sabz
2016
Expansion
Home Appliances
Maadiran continued it’s organic growth by entering into the home appliance market. This is an extension of the Xvision brand.
Home Appliances
2018
Expansion
Home Appliance Factory
To better facilitate it's growing home appliance business Maadiran set the foundations for a new 70,000m2 production facility south of Tehran. The new facility will employ world class production standards and supply a sizable proportion of the Iranian market.
Home Appliance Factory