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About Maadiran Group
Over the past years Maadiran has continually been at the forefront of the Iranian market leading the way with innovative products and services. This section chronicles that long contribution.
Company was incorporated as M.Amiri & Company. Initially founded by Mahmoud Amiri.
A few months after Mahmoud Amiri registered the company his brother Farroukh Amiri returns from studying in the UK to join him. Together they set out to grow the business.
One year after incorporation, the company obtained the exclusive distribution rights for Olivetti and Sharp Corporations’ electronic calculators. At the time Sharp calculators were the first electronic calculators in the world and a ground breaking in development. The company also secured distribution rights for De La Rue coin and banknote counting machines.
Office Automation & Banking
With an incredible portfolio of innovative products, Maadiran was able to dominate the Iranian office automation and banking markets. In some categories market shares exceeded 90%.
Iran Office Machines Center
As the range of products within the company grew to include all manner of banking and office equipment the company renamed itself to Iran Office Machines Center.
Innovation & Distributorship
First Persian Typewriter
In 1976 IOMCO obtained the sole exclusive distributorship for Hermes typewriters. Working closely with Hermes, IOMCO developed the first ever Persian (Farsi) typeset in the industry making Hermes an outright success.
NIXDORF & CTM Computers
Nixdorf and CTM Computers were introduced into the banking sector by the company. These were some of the very first non centralized computers at the time and revolutionary in terms of concept. They were targeted at small to medium sized businesses.
Iran's Islamic Revolution
The revolution and subsequent war proved to be an excruciatingly challenging time for the company. Under pressure of war and sanctions, the company continued to place customers at the center of it’s operations and maintained it’s operations.
First PC in Iran
IOMCO became the sole exclusive distributors for Commodore Computers making these the first home computers to enter the Iranian market. Through IOMCO, Commodore was able to dominate the Iranian market by virtually gaining a 100% market share.
First Fax Machine in Iran
IOMCO became the first private company to introduce fax machines to Iran. The cutting edge Sharp devices quickly took the number one position alongside many of the company’s other products. The “Only Sharp” campaign was launched and Sharp was transformed into a
First Own Brand
IOMCO started to market it’s own brand PCs and Calculators by the name of Unitec. This continued until the company received the exclusive distribution rights for Olivetti PCs in 1994, thus replacing Unitec.
First Laptop in Iran
In 1989 IOMCO became the first company to introduce laptops into Iran. These were carried under the Sharp brand.
Epson Enters Iran
An agreement with Seikosha Printers (known as Seiko-Epson Corporation today) allowed us to distribute their products exclusively. In 1991, IOMCO would start working with the Epson Corporation to distribute their inkjet and laser printers as well.
Since the establishment of the company there had always been a focus on supporting customers when they needed it. This had led to the growth of a strong internal after-sales support division. In 1993, this division was separated from the rest of the company and re-established as an independent subsidiary under the direct report of Mr. Farroukh Amiri. It creating the foundation for what is now Iran’s largest and best equipped technology support company in Iran.
Expansion & Market First
We Start Manufacturing
1994, IOMCO made a strategic decision to enter manufacturing. Working exclusively with LG Electronics, IOMCO established a subsidiary manufacturing facility in Hashtgerd (80 Km from Tehran), thus giving rise to the groups industrial arm: Iran Office Machines Industries. The then fledgling factory was going to be Iran’s first production facility for CRT monitors.
Another First for Iran
IOMIND had not only produced Iran’s first CRT monitor in 1994, but in 1995 the company started assembling printers for Epson and Seikosha. The group also quickly started manufacturing LCD monitors. Regional sales were to follow shortly thereafter.
Maadiran Is Born
Since launching in the 60s Maadiran had grown to include three successful independent companies. It was felt that a solidified brand and identity was needed to communicate the group. An internal competition was held and Ahmad Lavasani, an engineer in the after-sales division came up with a new name. Maadiran was born and the Maadiran Guarantee was established.
Own Brand Launching
X.Vision Is Created
Maadiran decides to enter the AV market by launching a range of televisions. The devices are fully designed and manufactured in Iran. X-Vision goes on to become Iran’s third largest AV brand.
Innovation & Expansion
First Mobile Phones
In 2007 Maadiran commenced the mass production of mobile phones under license from LG Electronics. Iran became a top selling market for LG Mobile and the brand was catapulted to a market leading position. A change of government legislation a few months after the launch caused the venture to shut down.
Own Brand Launched
Meva Is Established
A secondary brand is created to provide PC peripheral products to the Iranian market. The brand grew to capture 15% of the PC Peripherals market within two months of launching.
Iran was placed under stringent financial sanctions by the US government. The massive economic downturn in Iran forced Maadiran and many other companies to streamline their operations and limit business.
The difficult economic environment and pressure on trading businesses caused Maadiran to diversify from it’s core business. In rapid succession a consumer finance business was launched as were two private banks, Karafarin and Middle East Bank.
By 2009, Maadiran had developed a strong reputation as a “can do” company within many of Iran’s government ministries. It was frequently called upon as an advisor to help formulate direction on trade and technical matters. One such example was drafting Iran’s tax collection system.
With growing production volumes, Maadiran’s manufacturing unit established a fully independent plastics factory next to it’s Hashtgerd operations. At launch the factory was state of the art and incorporated advanced robotics to optimize operations.
Iran's First Open Plan Office
Maadiran restructured it’s disparate operations into a new central building that became the first open floor plan commercial building in Tehran. Today it is not only Maadiran’s headquarters, but also the head offices for an array of multinationals operating in Iran.
Maadiran launched Simorgh Investments to act as a venture capital arm to facilitate investment into new and innovative fields. Maadiran and Simorgh’s future would be significantly intertwined from this point onwards.
Investment & Diversification
Recognizing the value in Iran’s untapped real estate market, Simorgh and Maadiran set out to create a special investment vehicle to take advantage of the real estate market. SASHA was born.
Investment & Diversification
In the same year Maadiran expanded into nano technology based starch plastics. Utilizing locally developed knowledge and research Maadiran took a controlling state in a bio-plastics manufacturing company.
In 2015, Iran reached an unexpected and agreement with the global community regarding it’s nuclear development programe. The subsequent removal of sanctions provided the country and Maadiran with a renewed sense of optimism.
Maadiran continued it’s organic growth by entering into the home appliance market. This is an extension of the Xvision brand.
Established in 1963, Maadiran is the leading private Iranian conglomerate group focused on the consumer electronics and business solutions sector.
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